AI search optimization
Get your business into AI-generated answers
Customers now ask ChatGPT, Gemini and Perplexity for recommendations. Find out whether AI mentions you, how it describes you and who it recommends instead.
The problem
Sound familiar?
No idea what AI says about you
You can check Google rankings, but there's no simple dashboard for AI answers.
Competitors get recommended instead
AI tools name other businesses when people ask for options in your category.
Inaccurate descriptions
Out-of-date or inconsistent information online leads AI to describe you wrongly.
What it costs
Why it's worth fixing
- Potential customers rule you out before ever visiting your site
- Competitors build up trust and visibility in AI answers while you're absent
- Effort spent on generic GEO advice that doesn't fit your situation
The solution
Tools built for this
AI Visibility Report
Runs relevant questions across ChatGPT, Google AI Overviews, Gemini and Perplexity, then reports your visibility score, mentions, citations, competitor share of voice, coverage by question type and sentiment. $9.95 one-time.
Get your AI visibility reportSEO Audit & Action Plan
Strengthens the foundations AI tools depend on: crawlable pages, clear content and trust signals.
Audit your websiteResults
What you can measure
Realistic signals to track. Results depend on your market and starting point.
- Share of questions where you're mentioned, on each platform
- Citations of your website as a source
- Competitor share of voice and the sentiment of your mentions
How it works
Practical next steps
- STEP 1
Measure your current AI visibility
- STEP 2
Fix inaccurate or inconsistent business information
- STEP 3
Strengthen service pages, FAQs and third-party mentions
- STEP 4
Re-measure with the same questions and compare
Checklist
AI Search Optimization checklist
- Your homepage and About page state plainly what you do, who for and where, in the first few sentences
- Key service pages answer the common questions customers ask, in visible text, not only in images or PDFs
- Your business details are consistent across your website, Google Business Profile and directories
- Organization or LocalBusiness schema matches the visible information on the page
- Your robots.txt doesn't accidentally block the crawlers you want (check before changing anything)
- You track a fixed set of questions in AI assistants each month, knowing answers vary between sessions
Worked example
Example: an accountant missing from AI answers
An accountant asks ChatGPT and Perplexity for "accountants for freelancers in Leeds" and never appears. Their homepage says "Your numbers, our passion" and doesn't mention freelancers or Leeds in the text.
They rewrite the opening of the homepage to say exactly who they help and where, add a page answering freelancer tax questions, and fix an outdated address on two directories. Over the next few months they check the same ten questions each month.
AI answers change often and no one controls them, so this is about making the business easier to understand and verify, not a guaranteed placement.
Troubleshooting
If something isn't working
AI tools describe your business incorrectly
Search for the wrong detail. It usually comes from an outdated directory listing or old page you can correct.
Competitors are mentioned and you aren't
See which sources the AI cites (Perplexity and AI Overviews show links). Those are the sites where being listed or reviewed matters.
Results differ every time you check
Expected. Track trends across several questions and several weeks rather than one answer.
Guides
More AI Search Optimization articles
How to get your business mentioned in ChatGPT answers
What influences whether ChatGPT mentions your business, and the practical steps that improve your chances, from clear entity information to third-party mentions.
7 min readHow to optimize your website for Google AI Overviews
How Google AI Overviews choose sources, and practical ways to make your pages clearer, more trustworthy and easier to cite, without chasing gimmicks.
6 min readWhat is generative engine optimization (GEO)?
Generative engine optimization explained: what GEO means, how it relates to SEO, what actually influences AI-generated answers, and where small businesses should start.
6 min readAEO vs. GEO vs. SEO: what is the difference?
SEO, answer engine optimization and generative engine optimization compared: what each targets, where they overlap, and how to prioritize them without wasted effort.
7 min readHow to measure your brand's visibility in AI search
A practical framework for measuring AI search visibility: build a question set, track mentions, citations, recommendations and sentiment, and benchmark competitors.
6 min readDoes schema markup help AI search visibility?
What schema markup can and cannot do for AI search visibility, which types matter for small businesses, and how to implement it accurately.
FAQs
Common questions
Find out what AI says about your business
One report across ChatGPT, Google AI Overviews, Gemini and Perplexity.