Technical SEO
A technical SEO audit you can actually act on
Broken links, indexing problems and slow pages quietly cap your rankings. Find them, understand them and fix the ones that matter first.
The problem
Sound familiar?
Pages not getting indexed
Important pages never show up in Google, and it's not clear why.
Audit tools full of warnings
Hundreds of flagged issues, with no sense of which ones actually matter.
Slow and clunky on mobile
Load times and layout issues frustrate visitors and weaken your search signals.
What it costs
Why it's worth fixing
- Good content that never ranks because search engines can't properly reach it
- Wasted time fixing cosmetic warnings while serious issues remain
- Visitors leaving before the page finishes loading
The solution
Tools built for this
SEO Audit & Action Plan
Covers technical SEO, on-page SEO, content quality, trust signals, local signals and UX, all turned into one prioritised list. $29.95 one-time.
Run your SEO auditUX Audit
A free check of navigation, mobile experience, visual hierarchy and perceived speed.
Run a free UX auditResults
What you can measure
Realistic signals to track. Results depend on your market and starting point.
- Indexed page count and coverage issues in Google Search Console
- Fewer broken links, redirect chains and duplicate titles
- Better mobile load times and stability
How it works
Practical next steps
- STEP 1
Run the SEO Audit on your site
- STEP 2
Fix the high-priority crawl and indexing issues first
- STEP 3
Clean up on-page issues on your key pages
- STEP 4
Re-check Search Console and run the audit again after the changes
Checklist
Technical SEO Audit checklist
- Important pages return a 200 status and aren't blocked by robots.txt or a noindex tag
- Each page has one canonical URL, and it points to itself unless it's a deliberate duplicate
- Your XML sitemap lists only live, indexable pages and is submitted in Google Search Console
- No internal links point to 404 pages or go through chains of redirects
- Every page has a unique title and meta description and a single H1
- Mobile pages load the main content quickly and don't shift around while loading
Worked example
Example: a redesign that dropped half the site from Google
A small retailer launches a new website. A month later Search Console shows many pages as "Excluded by 'noindex' tag". The staging site's noindex setting was carried over to the live site on some templates.
They remove the noindex tag, check that old URLs redirect to their new equivalents in one hop, resubmit the sitemap and use URL Inspection on the most important pages.
Recovery depends on how often Google recrawls the site, so it can take weeks. The audit's job is to catch issues like this early.
Troubleshooting
If something isn't working
"Crawled – currently not indexed" in Search Console
Usually a quality or duplication signal. Make the page more useful and distinct, and link to it from relevant pages.
Google picked a different canonical
Look for near-duplicate pages, URL parameters, or internal links pointing to a different version of the URL.
Pages in sitemap show as 404
Regenerate the sitemap from live pages and remove deleted URLs, or redirect them to the closest equivalent.
Site looks fine to you but not to Google
Use URL Inspection's live test to see the rendered page. Content loaded only after interaction may not be seen.
Guides
More Technical SEO Audit articles
Technical SEO checklist for small business websites
A plain-language technical SEO checklist for small business websites: crawling, indexing, site structure, speed, mobile, metadata and structured data.
7 min readWhy Google is not indexing your website pages
Diagnose why pages aren't indexed using Search Console's Pages report: noindex, canonicals, robots.txt, duplicate content, quality and discovery issues.
6 min readHow to find and fix broken internal links
Broken internal links waste crawl paths and frustrate visitors. How to find them with free tools, fix them properly and stop new ones appearing.
6 min readXML sitemaps explained: what they do and how to check them
What an XML sitemap does, what belongs in it, how to find and submit yours in Search Console, and the common sitemap mistakes to avoid.
6 min readCanonical tags explained for beginners
What canonical tags are, when you need them, how Google treats them, and how to avoid the canonical mistakes that quietly keep pages out of search.
7 min readHow to prioritize SEO fixes after an audit
SEO audits flag dozens of issues. A simple framework to rank fixes by impact, effort and risk, so you work on what actually moves results first.
FAQs
Common questions
Get a prioritised technical fix list
Plain-language findings, ordered by impact.