No subscription · most tools free
DIY SEO software for small business
Do your own SEO without an agency. DIY SEO Engine audits your website, analyses your competitors, checks your Google Business Profile and shows whether AI search engines mention you — then tells you exactly what to fix first.
Trusted by contractors, retailers, home service companies, restaurants, medical clinics and other small business professionals.
64
/100 SEO SCORE
12 pages missing unique meta descriptions
Competitor outranks you on 43 commercial keywords
Not cited by ChatGPT for your top 3 services
The toolkit
Six DIY SEO tools. One clear picture of your search visibility.
Each DIY SEO tool runs on your live website and returns a prioritised action plan — not another dashboard of numbers you have to interpret yourself.
SEO Audit & Plan
A full technical, on-page and content review of your site, turned into a prioritised list of what to fix first.
Open toolAI Visibility
See how ChatGPT, Google AI Overviews, Gemini and Perplexity describe, cite and recommend your business.
Open toolCompetitor Intelligence
Find the keywords, pages and content strategies your competitors use to outrank you — and what to do about it.
Open toolGBP Analyzer
Audit your Google Business Profile against the signals that actually move local rankings in Maps and local search.
Open toolConversion Insights
Find out exactly where visitors hesitate, stall and leave — and what to change so more of them convert.
Open toolUX Performance
A usability review of your site's layout, navigation and mobile experience, scored and prioritised.
Open toolThe method
Win more rankings and visibility with less guesswork
Analyse your website, uncover opportunities and improve performance across search and AI platforms — all from one system.
Discover
- Website & SEO audits
- Keyword gap analysis
- Technical issue detection
- AI visibility insights
- Competitor benchmarking
Optimize
- On-page SEO recommendations
- Content structure guidance
- Internal linking improvements
- Schema & AI-readiness fixes
- UX & conversion suggestions
Compete
- Competitor ranking breakdowns
- Keyword opportunity mapping
- Content strategy planning
- SERP positioning insights
- Market visibility tracking
Grow
- Track performance over time
- Improve rankings
- Increase conversions
- Expand visibility
- Scale what works
Why rankings stall
Your website isn't underperforming. It's under-optimised.
You're guessing what to fix, missing what matters, and leaving rankings, traffic and conversions on the table.
Full SEO review + action plan
You don't have a clear picture of what's helping or hurting your rankings. Technical issues, content gaps and missed opportunities go unnoticed while competitors move ahead.
Fix thisCompetitor analysis
You're trying to win in Google and AI search without knowing what your competitors target, how they structure content, or where they outperform you.
Fix thisCRO / UX analysis
Traffic means nothing if users don't convert. Poor layout, weak CTAs and friction points quietly stop visitors from taking action.
Fix thisHow it works
From URL to action plan in minutes
- STEP 1
Enter your website address and a few basic details about your business.
- STEP 2
Our system scans your site across technical, content, local and competitive factors.
- STEP 3
You get a scored report with every issue found, ranked by likely impact.
- STEP 4
Work through the prioritised plan — or hand it to our agency team to execute.
FAQs
Common questions
What is DIY SEO Engine?
DIY SEO Engine is a simple SEO tool platform built to help business owners understand their website performance, identify opportunities and take action without needing to be an SEO expert.
Who is DIY SEO Engine for?
Small business owners, marketers, startups and website managers who want clear SEO insights without complicated software or expensive monthly contracts.
Do I need SEO experience to use these tools?
No. Every report breaks down the issues, opportunities and next steps in plain language, in the order you should tackle them.
What tools are available?
SEO audits and action plans, competitor analysis, CRO and UX analysis, AI search visibility reporting, Google Business Profile analysis and keyword insights.
Are the tools free?
Most tools are free to use. A few advanced reports are pay-as-you-need, with no monthly membership required.
Is this a monthly subscription?
No. DIY SEO Engine is not a subscription. Most tools are free and paid reports are bought only when you need them.
From the blog
DIY SEO guides worth your coffee break
Short, practical reads on rankings, content and AI search visibility.
The complete DIY SEO strategy for small businesses
SEO doesn't have to be expensive or complicated. A step-by-step strategy small businesses can run themselves, in the order that actually matters.
Read articleHow to improve your website UX for better SEO rankings
SEO isn't just keywords any more. Here's how user experience feeds directly into rankings, and the UX improvements with the biggest search payoff.
Read articleDIY competitor analysis for SEO
Competitor analysis is the fastest way to improve SEO. Use real data from top-ranking sites instead of guessing what works in your market.
Read articleKnow exactly what's holding your SEO back
Run the full SEO Audit and Action Plan for $29.95 — a one-time purchase, no subscription.