No subscription · most tools free
DIY SEO software for small business
Do your own SEO without an agency. DIY SEO Engine audits your website, analyses your competitors, checks your Google Business Profile and shows whether AI search engines mention you — then tells you exactly what to fix first.
Full audit and action plan: $29.95 one-time · no subscription · secure Stripe checkout
Trusted by contractors, retailers, home service companies, restaurants, medical clinics and other small business professionals.
64
/100 SEO SCORE
12 pages missing unique meta descriptions
Homepage has no clear call to action above the fold
No LocalBusiness schema on the contact page
The toolkit
Six DIY SEO tools. One clear picture of your search visibility.
Each DIY SEO tool runs on your live website and returns a prioritised action plan — not another dashboard of numbers you have to interpret yourself.
SEO Audit & Plan
A full technical, on-page and content review of your site, turned into a prioritised list of what to fix first.
Open toolAI Visibility
See how ChatGPT, Google AI Overviews, Gemini and Perplexity describe, cite and recommend your business.
Open toolCompetitor Intelligence
Find the keywords, pages and content strategies your competitors use to outrank you — and what to do about it.
Open toolGBP Analyzer
Audit your Google Business Profile against the signals that actually move local rankings in Maps and local search.
Open toolConversion Insights
Find out exactly where visitors hesitate, stall and leave — and what to change so more of them convert.
Open toolUX Performance
A usability review of your site's layout, navigation and mobile experience, scored and prioritised.
Open toolThe method
Win more rankings and visibility with less guesswork
Analyse your website, uncover opportunities and improve performance across search and AI platforms — all from one system.
Discover
- Website & SEO audits
- Keyword gap analysis
- Technical issue detection
- AI visibility insights
- Competitor benchmarking
Optimize
- On-page SEO recommendations
- Content structure guidance
- Internal linking improvements
- Schema & AI-readiness fixes
- UX & conversion suggestions
Compete
- Competitor ranking breakdowns
- Keyword opportunity mapping
- Content strategy planning
- SERP positioning insights
- Market visibility tracking
Grow
- Track performance over time
- Improve rankings
- Increase conversions
- Expand visibility
- Scale what works
Why rankings stall
Your website isn't underperforming. It's under-optimised.
You're guessing what to fix, missing what matters, and leaving rankings, traffic and conversions on the table.
Full SEO review + action plan
You don't have a clear picture of what's helping or hurting your rankings. Technical issues, content gaps and missed opportunities go unnoticed while competitors move ahead.
Fix thisCompetitor analysis
You're trying to win in Google and AI search without knowing what your competitors target, how they structure content, or where they outperform you.
Fix thisCRO / UX analysis
Traffic means nothing if users don't convert. Poor layout, weak CTAs and friction points quietly stop visitors from taking action.
Fix thisHow it works
From URL to action plan in minutes
- STEP 1
Enter your website address and a few basic details about your business.
- STEP 2
Our system scans your site across technical, content, local and competitive factors.
- STEP 3
You get a scored report with every issue found, ranked by likely impact.
- STEP 4
Work through the prioritised plan — or hand it to our agency team to execute.
Free SEO guides
Learn the essentials, then use the tools
In-depth guides that explain what matters and how to fix it yourself.
DIY SEO Guide
A step-by-step checklist for running SEO yourself, in the order that matters.
Read the guideLocal SEO
Google Business Profile, reviews and Maps visibility for businesses serving a local area.
Read the guideAI Search Optimization
How AI assistants and AI Overviews choose sources, and how to be easier to cite.
Read the guideTechnical SEO Audit
Indexing, canonicals, sitemaps and broken links explained without the jargon.
Read the guideKeyword Gap Analysis
Find the searches competitors win that you're missing, and plan pages around them.
Read the guideSEO for Small Businesses
A realistic plan for owners with limited time and budget.
Read the guideFAQs
Common questions
What is DIY SEO Engine?
DIY SEO Engine is a simple SEO tool platform built to help business owners understand their website performance, identify opportunities and take action without needing to be an SEO expert.
Who is DIY SEO Engine for?
Small business owners, marketers, startups and website managers who want clear SEO insights without complicated software or expensive monthly contracts.
Do I need SEO experience to use these tools?
No. Every report breaks down the issues, opportunities and next steps in plain language, in the order you should tackle them.
What tools are available?
SEO audits and action plans, competitor analysis, CRO and UX analysis, AI search visibility reporting, Google Business Profile analysis and keyword insights.
Are the tools free?
Most tools are free to use. A few advanced reports are pay-as-you-need, with no monthly membership required.
Is this a monthly subscription?
No. DIY SEO Engine is not a subscription. Most tools are free and paid reports are bought only when you need them.
From the blog
DIY SEO guides worth your coffee break
Short, practical reads on rankings, content and AI search visibility.
How to optimize your Google Business Profile for better local rankings
A field-by-field guide to optimizing your Google Business Profile: categories, services, description, photos, reviews and posts, in order of impact.
Read articleWhy your business is not showing up on Google Maps (and how to fix it)
Not appearing on Google Maps? Work through the common causes, from unverified or suspended profiles to weak relevance and distance, and fix each one.
Read articleGoogle Business Profile categories: how to choose the right ones
Your primary GBP category is a major local relevance signal. How to research, choose and test primary and secondary categories without hurting your profile.
Read articleKnow exactly what's holding your SEO back
Run the full SEO Audit and Action Plan for $29.95 — a one-time purchase, no subscription.