Blog topic
Keyword Research articles
Choosing the right searches to target matters more than chasing volume. These articles show how to read search intent, find the gaps competitors leave and map keywords to pages.
6 articles
How to perform a keyword gap analysis
A step-by-step keyword gap analysis: choose the right competitors, find the searches they rank for and you don't, and prioritize the gaps worth targeting.
Read articleSearch intent explained: choosing the right keywords
What search intent is, the four main types, how to identify intent from search results, and how to match your pages to what searchers actually want.
Read articleHow to find low-competition keywords for your business
Practical ways to find low-competition keywords you can realistically rank for: long-tail variations, local modifiers, Search Console data and weak SERPs.
Read articleHow to identify content gaps on your website
Find the topics and questions your website doesn't cover yet, using customer questions, competitor pages, Search Console and the customer journey.
Read articleHow to build a keyword map for your website
Build a simple keyword map that assigns one primary topic to each page, prevents cannibalization and shows where new pages are needed.
Read articleDIY competitor analysis for SEO
Competitor analysis is the fastest way to improve SEO. Use real data from top-ranking sites instead of guessing what works in your market.
Read articleCheck your own site
Get findings specific to your website instead of general advice.