Blog topic
Local SEO articles
Guides for businesses that serve a local area. They cover how Google Business Profile, reviews and local relevance affect visibility in Maps and the local pack, and what you can fix yourself.
6 articles
How to optimize your Google Business Profile for better local rankings
A field-by-field guide to optimizing your Google Business Profile: categories, services, description, photos, reviews and posts, in order of impact.
Read articleWhy your business is not showing up on Google Maps (and how to fix it)
Not appearing on Google Maps? Work through the common causes, from unverified or suspended profiles to weak relevance and distance, and fix each one.
Read articleGoogle Business Profile categories: how to choose the right ones
Your primary GBP category is a major local relevance signal. How to research, choose and test primary and secondary categories without hurting your profile.
Read articleHow to rank higher in Google Maps without paying for ads
Organic ways to improve Google Maps rankings: strengthen relevance and prominence through your profile, reviews, citations, website and local links.
Read articleLocal SEO checklist for small businesses
A practical local SEO checklist for small businesses covering your Google Business Profile, website, citations, reviews, links and tracking, in a sensible order.
Read articleHow to improve Google Business Profile performance
Read your Google Business Profile Performance data properly and improve the metrics that matter: calls, direction requests, website clicks and bookings.
Read articleCheck your own site
Get findings specific to your website instead of general advice.